Sue Dengate is petitioning Unilever to remove all Annatto 160b from its Streets ice cream varieties. Annatto 160b is the only natural colour that can affect some children and adults even worse than artificial colours. It has also been associated with rare allergic reactions.
Annatto 160b is in many Streets ice cream products. Many food companies have already removed Annatto 160b, yet Unilever still continues to use the colouring in popular Streets ice cream brands. A safe alternative exists: natural beta carotene 160a is a food colour found in many fruit and vegetables and is a precursor to Vitamin A.
More than 5,000 people have supported the petition asking Streets to remove Annatto 160b from their ice cream variations. Some of Streets competitors have already changed, but Streets aren't listening. If you haven't already done so, please sign the petition here. Lets make a difference, sign and share with your friends and family!
If you would like to read about some of the effects that Annatto 160b can have, here are some readers responses.
